
Search engine giant Yahoo! is expanding its online gaming presence with a partnership with St Minver and Boss Media AB to launch Yahoo! Poker.
The new portal will offer an innovative and user-friendly experience that requires no download through a flash-only browser based design.
The new poker site was designed and built by St Minver and uses poker software from Boss Media AB.
Yahoo! UK has also partnered with Endemol Gaming, to create exclusive video tutorials and interactive guides to help player develop their poker skills.
Jim Ryan, CEO of St Minver, said: "We are delighted to welcome Yahoo! UK into Boss Media AB and St Minver's partner-based International Poker Network. We have created a simple, safe and entertaining online poker offering that will be engaging for Yahoo! customers. Poker continues to be one of the most popular online card games and the introduction of Yahoo! UK in to the sector is definitely going to broaden its appeal."
St Minver is Europe's largest online games network operator and already runs Yahoo!'s bingo website.
Yesterday it was announced that Yahoo! acquired online advertising arm Right Media for $680 million (£342 million), subject to approval.
The purchase follows Yahoo's purchase of a 20 per cent stake in the company last October.